Arts & Crafts — DIY Tutorials App for iOS
DIY enthusiasts lacked a structured, beginner-friendly way to discover, follow, and complete creative projects on mobile.
Problem
- DIY content was scattered across blogs and videos
- Tutorials were hard to follow step by step
- Users struggled to track progress across projects
- Saving and organizing inspiration was inconsistent
Constraints
- iOS-first mobile experience
- Content-heavy, media-rich tutorials
- Wide range of skill levels (beginner → advanced)
- Must work for short and long sessions
- Monetization via premium content
Strategy
- Structure tutorials into clear, sequential steps
- Optimize for learning by doing
- Make progress visible and resumable
- Encourage exploration without overwhelming users
Solution
A calm, approachable DIY app that guides users from inspiration to finished projects through structured tutorials and progress tracking.
- Curated onboarding focused on inspiration and skill-building
- Step-by-step project flows with clear progress indicators
- Rich project detail pages with difficulty, time, and tools
- Save and organize projects into custom collections
- Premium layer for advanced tutorials
Impact
- Easier onboarding for first-time DIY users
- Improved tutorial completion through step-based flows
- Strong foundation for content expansion and monetization
- Scalable design system for new project categories
My Contribution
- Defined app structure and content hierarchy
- Designed all mobile screens and user flows
- Created visual language and component system
- Prepared designs for developer handoff