Zamplia — Market Research & Sampling Platform
Market research teams lacked a centralized tool to manage studies, vendors, sampling, and results without relying on spreadsheets and disconnected tools.
Problem
- Research workflows were fragmented across tools and spreadsheets
- Tracking participants, vendors, and quotas was error-prone
- Existing platforms were hard to use and visually outdated
- Decision-makers needed fast, high-level insights without digging into raw data
Constraints
- Data-heavy B2B web application
- Complex user roles and permissions
- Large datasets with frequent updates
- Must support multiple concurrent research projects
- Accuracy and clarity over visual flair
Strategy
- Design around monitoring and control, not raw data entry
- Make key metrics visible at a glance
- Standardize layouts for tables, dashboards, and settings
- Reduce cognitive load in high-density screens
Solution
A modular, dashboard-driven research platform that centralizes project management, sampling, vendors, and reporting in one system.
- High-level dashboard with live project metrics
- Structured project and sample management
- Clear vendor and participant overviews
- Consistent table patterns for scanning large datasets
- Simple, predictable settings and admin flows
Impact
- Improved visibility into project status and performance
- Reduced reliance on spreadsheets and manual tracking
- Faster decision-making through clear dashboards
- Scalable UI foundation for future research features
My Contribution
- Defined information architecture for complex data flows
- Designed dashboards, tables, and management views
- Established reusable UI patterns for data-heavy screens
- Delivered end-to-end designs aligned with engineering constraints